Relative Insight

Stop skimming thousands of comments by hand. With Relative Insight, you set up a side‑by‑side analysis in minutes and get to what’s different, not just what’s loud. Start by connecting your sources—CSV survey exports, review feeds, community forums, support transcripts, and public conversations. Create groups to compare: customers vs prospects, detractors vs promoters, your brand vs key rivals, Gen Z vs Boomers, US vs UK. Hit compare to surface wording, topics, and tones that over‑ or under‑index in each group. Tag findings, save views, and share a live link so teammates can jump straight to the proof in the verbatims.

For research and insights teams, turn free‑text survey answers into decisions. Import responses, segment by score, product, or region, and let the platform cluster themes automatically. You’ll see which complaints, delights, and needs are uniquely common to each segment, with a lift score that quantifies the difference. Click any pattern to drill into examples, refine with keywords, and export a one‑pager with charts and quotes. Track waves over time to confirm whether a new feature fixes the issue it was meant to solve, or whether a pain point is spreading to new cohorts.

Marketers and content strategists use it to tune messaging before spend goes live. Pull in months of comments, creator mentions, and post replies; filter by channel, persona, or intent. Learn which phrases spark action for your audience and which belong to competitors. Paste two copy drafts and compare audiences reacting to each; the system highlights language that correlates with higher engagement where metrics are available. Build a message house backed by data, then export a creative brief with audience‑specific vocabulary, do/don’t word lists, and proof points your stakeholders can sign off on.

CX, product, and strategy teams can prioritize with confidence. Aggregate app store reviews, support tickets, and call notes to find recurring blockers, sentiment shifts, and hidden edge cases. Set alerts for emerging issues—when a complaint spikes in a region or device category, you’ll know fast. Run competitive audits by stacking your reviews against a rival’s to see where you outperform (e.g., reliability) and where you lag (e.g., onboarding clarity). Plan roadmaps, validate fixes, and arm executives with concise, visual summaries. Global teams can compare wording across markets; the platform aligns equivalent themes across languages so you can analyze natively or with integrated translation. Push insights to Slack or your BI tool, schedule weekly email recaps, and keep a single, searchable record of every finding tied to real customer words.